Monday, September 17, 2007

Generate Web Site Traffic With Video Marketing

Video marketing can be an excellent way to generate web site traffic. Video marketing is essentially free (other than the cost of the camera to shoot the video) and can be a very powerful strategy in getting targeted traffic back to your site, as well as in other facets of the marketing process like building relationships and branding yourself. Many people are intimidated by video marketing because they are not sure exactly how to do it. It is really quite simple and when done properly, this technique can generate web site traffic in large quantity.

The basic idea behind using video marketing to generate web site traffic is to create a marketing video on a particular topic. What you make the video on will obviously depend on what product, service, or opportunity you are promoting. When you make the video, you can edit it and add text in the beginning, during, or after your video that displays your website URL. When you upload your video to sites like youtube and yahoo video (there a tons of sites where you can submit videos, I mentioned these two because they are two of the most popular) you will enter tags which are basically like keywords. They are essentially the terms you would want your video to show up for in the results when someone searches that term on that particular site.

As people are searching the videos on these sites, you can have your video displayed when people are doing searches that are relevant to the tags you have on your video. If people like what they see on your video and you have displayed your website URL, some of these people who check out your video will go back to your site.

Using video marketing is an effective way to generate web site traffic if done properly. First you want to be sure to create videos that have decent content or that are going to interest the audience you are targeting. If your video is not interesting to the target group, they are not going to have incentive to go and check out your site. You really want to make sure you are giving a people a reason to check out your site.

Another thing you will want to do to generate web site traffic using video marketing is to submit your video’s to multiple sites. Just as people have favorite search engines, they have favorite video sites. The more site’s you submit to, the more of a presence you will have and the greater the likelihood of someone coming across your video.

Video marketing can be a great way to generate web site traffic. If you are committed to putting in the work and creating good video’s that interest people in your target market, you can really get some nice traffic that costs you nothing but your time. Additionally, video marketing can enhance other aspects of the overall marketing process such as building relationships and personal branding. The fact is more and more successful marketers are using this powerful technique. If you are willing to learn how to do it and take action, you could generate web site traffic in substantial volume and allow your business to reap a number of other benefits as well.

As for me, I really liked BlogRush intro video.

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