The 7 Pitfalls of Online Marketing

Marketing online is a great opportunity if undertaken with common sense. Many who venture into marketing online get taken down by the many pitfalls of online marketing.

What are the pitfalls of marketing online?

1. Jumping into a home based online business before you have checked things out thoroughly. Many who come to the internet fall victim to all the hoopla about getting rich overnight. don't you believe it. Business on the internet is like business anywhere, and if you want to make a good enduring income it takes time and work.

2. Spending money on programs because they seem like the magic bullet. No program in itself is the secret to success, it is what you do with it.

3. Jumping from one program, or one business plan to another without allowing enough time to actually work a system and see success.

4. Dawdling. Yes, many dawdle when they should be working. Too much surfing, too much time spent with email, too much time spent on details that aren't that important.

5. Not enough initial research into the market that you intend to do business in. Know who your market is, what they want, and where you can get it in order to deliver what the market wants. Don't assume you know what they want. Don't make the mistake of trying to decide for them. Find a need and fill it. Don't try to sell something nobody wants, even if they need it.

6. Selecting a product to market that doesn't have enough margin of profit. You will have some expenses, even online. You need to market something that can pay the bills, and compensate you for your time with a little left over.

7. Giving up too soon. This is the big one. People expect miracles when they think of marketing online, yet the same folks would give several years of their life getting an offline business into profit. Plan on spending a year minimum getting your business going online. If it happen sooner so much the better.

By Illa Maden