Friday, October 5, 2007

Are Marketing strategies similar to Halloween?

We all love Halloween. It’s a bit more than a month left. We are going to hold Halloween parties, often with bonfires, with the celebrants passing between them. Masking, costuming.. Freaky? Yeah!

And what about web marketing strategies? Why do I say that it is similar to Halloween?

Well, imagine all those masks and costumes on the holiday. Everybody is trying to stand out against a background. To be more freaky than others. And for the most part each web marketing strategy is trying to make you prominent. But the goal is to be a magician among the children not among other magicians. And your clients like children would be running up to you.

Do you advertise? I’m sure you do. But don’t you think that your ads are the same as an invitation fly-sheet. If you’re going to hold a Halloween party you try to invite many people. But you’re not the one. Many people organize parties. And all distribute invitations.

I’m trying say that you must be outstanding. Be freaky. But not among other’s similar to you.

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